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Calendario Académico

SIMCA

Programa LVMEN

PSI

GOU PAGOS

Home Vicerrectoría Académ... Facultad de Ciencias... Posgrados

Specialization Program in Corporate Marketing

Faculty of Accounting, Economic and Administrative Sciences

Specialization Program in Corporate Marketing

I WANT TO APPLY

Degree Awarded

Specialist in Corporate Marketing.

Tuition Fee per Semester

8 SMMLV.

Location

Popayán.

Duration

2 semesters.

Program Overview

Qualified Registration: Resolution No. 8951 of July 15, 2013.

SNIES Code: 15358.

Program Coordinator: Yenni Conde.

Program Email: espmercadeoc@unicauca.edu.co

Schedule: Mixed.

Admission Frequency: Annual.

Number of Credits: 19.

Faculty to which the program belongs: Faculty of Accounting, Economic and Administrative Sciences.

Mode: Hybrid.

Supervised by the Ministry of National Education

Program Description

According to Kotler, “marketing is a social and managerial process through which groups and individuals obtain what they need and want by generating, offering, and exchanging products of value with others”; therefore, it is an inherent function of all types of organizations. This graduate program responds to the needs of business associations, government institutions, and professionals in the region and the country, particularly in light of the existing gaps in this vital area among members of organizations at all levels.

Throughout the Specialization Program in Corporate Marketing, students will explore the fundamental topics of marketing from both conceptual and practical perspectives. The specialization includes three continuing education seminars which, due to their content, may be offered to the community at large. These seminars are:

Service Management and Marketing.
E-commerce.
Customer Service.

Learn about our Study Plan and become part of the University of Cauca community.

PDF – Conocer microcurrículo del programa

PDF – Learn about the program’s macro-curriculum and requirements

The decision to pursue the Specialization Program in Corporate Marketing is based on the need to acquire advanced marketing skills in a highly competitive and dynamic business environment. This program provides an in-depth understanding of marketing strategies and their specific application in the corporate environment, which are crucial elements for the success and survival of organizations in today’s market. The specialization not only covers the traditional foundations of marketing but also focuses on the latest trends and digital and technological tools, providing professionals with up-to-date knowledge and relevant skills.

General Program Objective

Develop in students a comprehensive and applied understanding of corporate marketing, equipping professionals to identify, create, and offer products and services of value that meet consumers’ needs and wants through a conceptual and practical exploration of the fundamental topics of marketing. In this way, the program responds to the needs of business organizations and professionals in the region and the country while strengthening their competencies in key areas such as service management, e-commerce, and customer service.

Specific Objectives

Develop essential skills for the effective planning and execution of projects, enabling professionals to stand out in a competitive labor market and across various industries.
Strengthen the ability to apply key methodologies and tools in project management, positioning professionals as leaders capable of managing initiatives of any scale and contributing to the achievement of organizational objectives.
Promote personal and professional growth through the acquisition of competencies that can be applied both in the workplace and in personal projects, improving efficiency and success in different areas of life.

Graduate Profile

Strengthen students’ knowledge and practical skills in market research.
Strengthen students’ knowledge and practical skills in innovation and new product development.
Strengthen students’ knowledge and practical skills in the development of marketing plans.

Strengthen students’ knowledge and practical skills in the effective management of sales forces.
Strengthen students’ knowledge and practical skills in service management and marketing, e-commerce, and customer service.